Whether you’re getting a haircut, buying clothing online, or searching for a moving company, chances are you check the reviews before making an appointment or clicking “purchase.” Many won’t even use a service if there are no reviews to back it up. You want a legitimate moving company, and for a good reason. Why take a chance on a moving company with zero reviews when you can choose one with pages full of 5-star reviews?
There are better times to test your luck than choosing a moving company. Hence, reviews are pivotal for the success of these businesses. You should always read online reviews before hiring a moving company and leave a review about your experience. Do it right after you move while the experience is fresh in your mind.
If it was a positive experience, your review might encourage someone to try that company leading to another pleasant experience. If you have a negative experience, your review will warn people and save them the hassle of enduring what you went through. Whether you’re reading them or writing them, reviews are essential.
The More You Read
About 93% of consumers say online reviews impact their purchasing habits when searching for a product or service. Most consumers say they won’t even consider a business if they have less than a 3.3-star rating.
Only 2% of consumers claim they have never read an online review, while 76% say they read online reviews “regularly.” And according to Bizrate Insights, consumers are 50% more motivated by online reviews than discount offers. Insights from previous customers hold a lot of weight when making a decision. For businesses, online reviews are vital for driving sales and motivating potential customers, especially since it’s so easy for potential customers to grab their phones and search for reviews.
Leaving Reviews
While consumers under age 40 are most likely to post online reviews, about half of all consumers worldwide post at least one review a month. We can indeed thank them for that.
While many Utah moving companies have a “reviews” section on their website, there are four major online review sites: Google, Yelp, Facebook, and TripAdvisor. These four significant sites are home to 88% of online reviews and are the most known and reputable review sites to the average American. As you may have guessed, Google takes the cake for the most online reviews, housing 73% of all online reviews. Then comes Yelp at 6%, and Facebook ties Tripadvisor with 3% of all online reviews.
We all know that Google is the end-all for internet searches. No other search engine even comes close. Unsurprisingly, most people choose to write their reviews on Google and also turn to Google for reading reviews. According to a 2021 survey, 81% of consumers read Google reviews.
Yelp
Yelp is also a staple in the world of online reviews. 53% of consumers said they turned to Yelp in 2021. Fun fact: Yelp receives 26,839 new online reviews per minute.
Although Facebook accounts for 3% of all reviews, the number of people turning to Facebook for online reviews is slowly declining. In 2020, 54% of people reported turning to Facebook for reviews, slightly higher than the 48% of consumers who did in 2021. This decline makes sense since 93% of consumers claimed to be wary of fake reviews on Facebook.
TripAdvisor
TripAdvisor is a great resource if you are planning a trip or looking for a fun activity or a great new restaurant. However, moving companies are outside their scope, making it a poor resource for reviews on moving helpers.
Fake Reviews
How frustrating that we have to worry about bots and fake reviews. Unfortunately, fake reviews wind up on all four major online review platforms. Because the average tech user is no stranger to fake reviews, consumers can usually spot one. However, fake reviews are a growing problem. If you think it’s fake, you’re probably right.
The Importance of Leaving a Review for Your Moving company
The last thing you want to do after a long, exhausting move is sitting and write a review, but that is the best time. The details of your experience are still fresh in your mind, and if you don’t do it right away, your chances of doing it go way down. Get it over with and write a review that would be useful to others. Here are three reasons why you should write that review.
1. Help a Good Company Stay in business
If you had an exceptional experience with a moving company, you would want them to stay in business. Positive reviews significantly help businesses. Positive reviews put their name out there, as well as help with search engine optimization (SEO). SEO helps a business appear on the first page of Google. Finding a quality mover is so essential when embarking on a move. Help others find the excellent company you hired.
2. Give Constructive Criticism to Encourage Change
To grow their business, companies need to test new methods and work on perfecting their craft. Upper management isn’t always involved in the daily moves and may not be aware of issues going on in the field. Reviews help managers analyze how well their staff is doing and what they can improve on.
Your review might make a significant difference in how a company moves forward. Be sure to write your review objectively and professionally instead of complaining that nobody will take it seriously. Plus, a review with the sole purpose of attacking a company has no value. It does not contribute to a solution. The goal of your review should be to inform the company and potential customers.
3. Help Others Find the Right Fit
Reviews are so important for consumers. With just one review can help someone decide if a moving company fits their needs. Even if a moving company is beyond exceptional, they are not a good fit if they don’t offer the service you need. In addition, they may operate in a way that doesn’t fit your specific circumstances. That’s where online reviews come in.
Reviews do measure customer satisfaction, but they also help companies build their business and help individuals find exactly what they want. In this day and age, online reviews are everything. Think about how grateful you are when others leave reviews for you to read. Finding a moving company you trust can be overwhelming, but reviews can help make that leap of faith easier.