A relocation for your business — how exciting and equally overwhelming! While it marks pivotal growth in your business and is surely something to celebrate, the heavy lifting to get there can be a bit tedious. One of the biggest concerns is keeping all your current customers regardless of the relocation. A crucial part of accomplishing this feat is spreading the word to make sure everyone knows where your new location will be. How will people know if you don’t tell them? Here are five ways to announce your business relocation to the public.
1. A Social Media Announcement
If you’re running a business in 2024, you know social media is an effective marketing tool. It’s one of the easiest ways to send a message to the masses and make updates about your business. Post about your upcoming relocation on social media weeks or months in advance and continue to post about it before the official moving day.
Take some time to make professional, eye-catching, and informative posts about where and when the move will happen and your new hours of operation. Allow for engagement. And when your followers post comments, reply to them.
2. Some Good Old-Fashioned Snail Mail
How about sending a well-designed postcard to all your past and current customers and business contacts informing them of the move? Sometimes, it feels good to refer to your mailing list and embrace the nostalgia of a physical postcard. Direct mail allows people to open it physically, look at it with their eyes, and hang it in their fridge or tell their friends and family about it. People can’t accidentally delete direct mail or send it to spam like with emails.
Here’s what to include in your postcard:
- New business address with a map of the location
- Hours of operation and phone number
- A heartfelt note of appreciation for their business
- Reasons why you’re relocating (keep it positive)
- Contact information for questions
- Website URL
- A concluding note expressing your excitement to work with these clients and partners at the new location
3. An Email Announcement
Get a hold of your email contact list and send a well-designed and on-brand email announcement. If receivers throw away the physical postcard, they’ll have the email; if the email goes to their spam folder, they’ll have the physical postcard. This ensures that you cover all your bases. Include all the same information in your email that you did in the physical postcard. Make it personal, professional, and easy to read.
4. Announce it on Your Website
Put a banner or a pop-up on your website announcing the new move, and make sure to update your contact and location information. Make sure the banner includes your new address. Then, use the same banner on your Facebook cover photo, Instagram profile picture, blog, and any other outlets you have associated with your business. Keep those banners in place for at least six months after the move to inform people and keep it top of mind.
5. Contact VIP Clients First
You probably have some extra loyal and valued customers who have significantly impacted your business growth and have stuck with you for the long haul. It shows you care if you contact these customers directly before announcing the move to the public. Send it out early, make it personal, and tell them how much you appreciate and value them. This simple act will mean a lot to your VIP customers.
Bonus Tips for Relocating Successfully:
Stay Positive
Make sure you announce your move with a positive tone. A negative undertone will leave a bad taste in your customers’ mouths. No matter the reason, put a positive spin on it and make people excited for the new adventure, even if you didn’t want the move to happen. In addition, inform your customers about any new services, upgrades, or special promotions carrying over to the new location.
Hire a Moving Company
Moving is a lot of work, especially when navigating the ins and outs of a new location while still running your business. Hiring a moving company in Utah can help take stress off your and your employees’ shoulders. As full-service movers, we can help with everything, including packing, loading, unloading, unpacking, and storage. Movers will help you focus on your priorities.
Whether you need a more prominent storefront, a more affordable lease, or you just feel like it is time for a change, relocation for your business is an exciting chance for a fresh start and new adventure. However, you don’t want the fresh start to mean building your clientele from scratch.
Relocation shouldn’t mean being back at square one. It’s possible to move without your business skipping a beat. Just be sure to stay positive and keep your customers and employees in the know. It’s the perfect opportunity to have fun with your marketing and show your customers how much you value and appreciate their support.
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Infographic
Business relocation can be exciting but overwhelming. It’s important to spread the word about your new location. Check out this infographic for five effective ways to announce your business relocation.
